Managing Campaigns
Overview
The campaign management slider allows you to view campaign statistics, edit the campaign, manage subscriptions, and track milestones. To load a campaign's slider, go to "Connect > Campaigns" and click the campaign you wish to work with.
Item | Description |
---|---|
1 | Primary Navigation Menu: Performance: Statistical overview of the campaign in graphs. Overview: Overview of campaign, including basic statistics and the ability to edit the campaign. Logs: Activity logs for the campaign. Unsubscriptions: List of users who have unsubscribed from the campaign. Subscriptions: List of users who are subscribed to the campaign. Milestones: List of milestones reached due to this campaign. Notes: Employee notes on the campaign. Messages (Automated Only): Create the messages that will be automatically emails to the subscribed users. |
2 | For Opt-In Campaigns: Send Message link: allows you to send a message to the campaign users. For Automated Campaigns: List of users who match the criteria. |
3 | For Opt-In Campaigns: Subscribe Form: Generate a form from which members can subscribe to the campaign. For Automated Campaigns: View and edit the criteria that is used as the basis for the campaign emails. |
4 | Campaign Details: Basic campaign information. Name and opt-in type. Note that "Opt-in" will |
5 | Campaign Specifics: Controls the status of the campaign and whether the emails sent through the campaign will update the user's "Next Action" date. Automated campaigns also have the option of setting a kill condition. |
6 | Statistics: Campaign statistics. |
7 | Milestones: Milestone statistics. |
Opt-In Campaigns
Subscription Form
A subscription form allows users to subscribe themselves directly from your website. Click here for information on creating a subscription form.
Manually Subscribing Individual Users
- Click on the "Subscriptions" tab. A list of subscribed users will appear.
- Click on "New"
- The "Subscribe User" popup will appear. Your options are to subscribe an existing member or contact, or to create a new contact and automatically subscribe them to the campaign.
Subscribing Members or Contacts Based on Criteria
- Click on the "Subscriptions" tab. A list of subscribed users will appear.
- Click on "Criteria Subscription"
- Select whether you want to subscribe contacts or members.
- Build the criteria that you want your members or contacts to have to match in order to be subscribed to this campaign. Click here for information on building criteria.
- Click on "Preview" to preview who matches the criteria, or "Save" to complete the process.
Please note that if you are running a double opt-in campaign, the subscribed users will still need to click a link in their email inbox to confirm their subscriptions.
Automated Campaigns
Creating Messages
Any automated campaign is useless without messages.
- To create a message, click on the "Messages" tab.
- A list of existing messages will appear. Click on "New".
- The "Create Campaign Message" popup will appear:
E-Mail Tab
Use this tab to compose your message. Note that you can use caller tags on both the subject and message.
Click here for information on the e-mail composition fields.
Settings Tab
The "Basics" section controls when the email will be sent and "Title" is a reference name for the email.
The "When?" field controls when the message will be sent. So for example, if you set this to "3/Days", the email will be sent to the member/contact 3 days after he/she joins or was created. If you selected a campaign based on fixed dates, this will prompt you to input a date on which the email will be sent.
For information on the "Options", please click here.
Article Links
- Overview
- Opt-In Campaigns
- Subscription Form
- Manually Subscribing Individual Users
- Subscribing Members or Contacts Based on Criteria
- Automated Campaigns
- Creating Messages
- E-Mail Tab
- Settings Tab
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Published on 2013/07/19.
Last updated on 2013/07/31.